To find people to interview for an article, a podcast or a YouTube channel, you can follow these following strategies:
Social Media
– X: Search keywords and hashtags; identify active voices or experts.
– LinkedIn: Great for professionals and subject matter experts.
– Facebook Groups/Reddit: Find niche communities related to your topic.
– Instagram. Search keywords and hashtags; identify active voices or experts.
– TikTok. Search keywords and hashtags; identify active voices or experts.
– YouTube. Search channels, often you can find an email on the channel (if connected).
Google and Eurekalert.org
– Google Search Search for academics, activists, bloggers, or professionals who’ve spoken on similar topics. Use “site:edu” or “site:org” to find university experts.
– Eurekalert.org. Each day this site publishes many press releases from the scientific world. You can almost always find someone to interview from a university or institution, clearly mentionned on each article.
E-mail search (B2B)
– Hunter.io. A website to search for professional email addresses.
Local Sources
– Call local organizations, unions, companies, or community centers.
– Visit places physically if it’s a local story (events, protests, town halls).
Use Expert Databases & Directories
– Help a Reporter Out (HARO): Submit a query and receive replies from potential sources. – ProfNet (by PR Newswire)
– Muck Rack: Can help find contacts who’ve already spoken to press.
Ask for Referrals
– At the end of an interview, ask: “Is there anyone else you think I should speak with?”. On a tool (CRM) like Publinetis.com you can document the referrals. Other said, you can add for each contact if he/she referred someone or was referred by someone.
July 20, 2025. By Xavier Gruffat (owner of Publinetis.com)